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 BUSINESS ADMINISTRATION
AND MARKETING

A business meeting

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The Business Administration and Marketing bachelor's degree at NIT is developed in partnership with Arizona State University (ASU) and includes a 4+1 Accelerated master’s degree pathway with Thunderbird School of Global Management at Arizona State University (ASU).

 

The curriculum blends core business and analytical courses with specialized marketing subjects such as digital media, consumer behavior, global strategies, advertising, and data analytics, equipping students to lead in today’s dynamic, data-driven marketing landscape.

PROGRAM OVERVIEW

DETAILS

Students begin with core business and analytical courses, including economics, accounting, and business statistics, before progressing to digital marketing, consumer behavior, and global marketing strategies. Courses in advertising, sales, and data analytics provide hands-on experience in crafting effective marketing campaigns. A strong emphasis on business ethics, leadership, and innovation ensures graduates are prepared to lead in dynamic industries.

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With internship opportunities and a capstone project, students gain real-world experience that prepares them for diverse roles in branding, market research, digital marketing, and international business. This program enables graduates to excel in the evolving marketing landscape and adapt to emerging trends in digital transformation.

ACCELERATED MASTER'S DEGREE - 4+1 PATHWAY

Students have the opportunity to earn both a bachelor’s and a master’s degree in just five years by completing four years at NIT and one year at the Thunderbird School of Global Management at Arizona State University (ASU). Master’s options include the Master of Leadership and Management (MLM)—delivered fully online—and the Master of Global Management (MGM)—offered on-campus. Both programs are designed to build advanced leadership and cross-border business skills for the global stage.

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The Business Administration and Marketing Bachelor’s degree is offered by the National Institute of Technology (NIT)

The Master of Global Management (MGM) and Master of Leadership Management (MLM) are offered by the Thunderbird School of Global Management at ASU

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CURRICULUM

PRACTICAL LEARNING EXPERIENCE

Through a structured internship and a final capstone project, students gain real-world experience in branding, digital marketing, and international business, preparing them to thrive in global and local markets.

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CAREERS

Graduates are prepared to manage processes and people in a wide range of industries. Career opportunities include:

MASTER'S DEGREES AVAILABLE FROM ASU

Master of Leadership Management (MLM) - Online only

Master of Global Management (MGM) - On campus only

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Both offered by Thunderbird School of Global Management at Arizona State University (ASU)

ADMISSIONS TO EARN THE MLM AND MGM DEGREE BY THUNDERBIRD GLOBAL SCHOOL OF MANAGEMENT AT ARIZONA STATE UNIVERSITY (ASU)

Master of Leadership Management (MLM) online: 

NIT undergraduate program diploma + official transcripts from every college or institution attended, including NIT’s. Must submit original transcripts and English translated transcripts.

Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program.

Proof of English proficiency: (TOEFL>80 iBT, IELTS>6.5, Pearson Test of English>60, Duolingo>105), all taken within the last two years from start date.

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Master of Global Management (MGM) on-Campus :

NIT undergraduate program diploma + official transcripts from every college or institution attended, including NIT’s. Must submit original transcripts and English translated transcripts.

Min cum GPA of 3.00 (scale is 4.00 = "A") in the last 60 semester hours or 90 quarter hours of undergraduate coursework and min. 80 points (B) for each bridge.

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Proof of English proficiency: TOEFL>100 iBT, IELTS>7.5, Pearson Test of English>68, Duolingo>125, all taken within the last two years from start date OR successful completion of ASU Global Launch.

For more information on tuition fees, please click here

ADMISSIONS AT NIT

Candidates for the National Institute of Technology (NIT) are selected based on the following criteria:

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  1. Academic Background (minimum 12-13 years of education)

  2. Online Application Submission (including submission of supporting documents like Personal Statement, Letters of Recommendation etc.) + Admission Application Fee Payment

  3. SAT Score (optional)

  4. Application Review + Interview (if shortlisted)

 

Meeting the minimum eligibility criteria does not guarantee admission, as selection is competitive. Note that admission decisions are final, and are not subject to modification.  

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Applications Opening
19th May

FEE

PKR 1,470,500
PER ANNUM

Matriculation/Intermediate Requirements

Applicants must have studied three subjects with a minimum of 60% marks (no specific subject requirements).  

 

Cambridge International (O & A Levels)

 

O Level: Eight subjects (English, Mathematics, Urdu, Islamiyat, Pakistan Studies + 3 electives), with an average of grade C. (Additional Mathematics does not count as an elective)  

 

A Level: Three principal subjects with an average of grade C. (Further Mathematics and General Paper are excluded.)  

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OR

 

International Baccalaureate (IB):  

  •  Minimum 30/45 points.  

  • English is compulsory; CAS and TOK must be completed.  

  • Students must also pass Urdu, Islamiyat, and Pakistan Studies (via O-Level/SSC/IB).  

 

OR

 

High School Diploma (HSD):

  •  Minimum 60% overall.  

  • English is required, along with four principal electives in grades 9–12.  

  • Students must also pass Urdu, Islamiyat, and Pakistan Studies (via O Level/SSC/HSD)

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