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 BUSINESS ADMINISTRATION
AND MARKETING

A business meeting

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Students can pursue a Bachelor’s in Business Administration and Marketing at the National Institute of Technology (NIT), studying at the Lahore campus. 

Thanks to NIT’s partnership with Arizona State University (ASU), students will benefit from a range of academic advantages, including, for the first time in Pakistan, courses enhanced with ASU curriculum.


Combining marketing, finance, management, and analytics, the curriculum develops well-rounded professionals who can analyze markets, develop strategic campaigns, and drive business growth.

PROGRAM OVERVIEW

DETAILS

Students begin with core business and analytical courses, including economics, accounting, and business statistics, before progressing to digital marketing, consumer behavior, and global marketing strategies. Courses in advertising, sales, and data analytics provide hands-on experience in crafting effective marketing campaigns. A strong emphasis on business ethics, leadership, and innovation ensures graduates are prepared to lead in dynamic industries.

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With internship opportunities and a capstone project, students gain real-world experience that prepares them for diverse roles in branding, market research, digital marketing, and international business. This program enables graduates to excel in the evolving marketing landscape and adapt to emerging trends in digital transformation.

CURRICULUM

CAREERS

Graduates are prepared to manage processes and people in a wide range of industries. Career opportunities include:

ADMISSIONS

Candidates for the National Institute of Technology (NIT) are selected based on the following criteria:

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  1. Academic Background (minimum 12-13 years of education)

  2. Online Application Submission (including submission of supporting documents like Personal Statement, Letters of Recommendation etc.) + Admission Application Fee Payment

  3. SAT Score (optional)

  4. Application Review + Interview (if shortlisted)

 

Meeting the minimum eligibility criteria does not guarantee admission, as selection is competitive. Note that admission decisions are final, and are not subject to modification.  

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Applications Opening
19th May

FEE

$5000
PER ANNUM

For more information on tuition fees, please click here

Matriculation/Intermediate Requirements

Applicants must have studied three subjects with a minimum of 60% marks (no specific subject requirements).  

 

Cambridge International (O & A Levels)

 

O Level: Eight subjects (English, Mathematics, Urdu, Islamiyat, Pakistan Studies + 3 electives), with an average of grade C. (Additional Mathematics does not count as an elective)  

 

A Level: Three principal subjects with an average of grade C. (Further Mathematics and General Paper are excluded.)  

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OR

 

International Baccalaureate (IB):  

  •  Minimum 30/45 points.  

  • English is compulsory; CAS and TOK must be completed.  

  • Students must also pass Urdu, Islamiyat, and Pakistan Studies (via O-Level/SSC/IB).  

 

OR

 

High School Diploma (HSD):

  •  Minimum 60% overall.  

  • English is required, along with four principal electives in grades 9–12.  

  • Students must also pass Urdu, Islamiyat, and Pakistan Studies (via O Level/SSC/HSD)

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